Directed by Ben Conrad in 2009, the full Zombieland title sequence is in a slow motion action of a zombie apocalypse, where zombies are chasing different members of society around an American town. To begin with the audience will firstly hear an voice over of the main character while a car crash occurs in which the camera tracks a lady being flung from the front screen as she slides onto the road. This is significant, as it would immediately engage the audience as they are being formally addressed while an entertaining piece of action happens. After this a non-diegetic soundtrack is played. The track is taken from a famous song from the heavy rock band Metallica, which shows relevance as the track aids to set the theme of the film of being jam packed with action and excitement. This is then shown by the fact the public is being chased by zombies explaining that zombies are going to be the main theme of the film. Conrad shows this using a back track show of the chase in slow motion, which allows the audience to examine the action more clearly. This type of editing and cinematography mixed in with the soundtrack introduces the film, which is action/horror/Comedy.
Furthermore, the font used in the title is the same font used for the film, poster and name of the film. This is a rusty metal affect in block capitals, this could perhaps resemble the location as during the stereotypical zombie apocalypse more building are abandoned and derelict which leads to rust dust and decay. In addition to this the font is also red which connotes death and blood, which indicates to the audience that there will be violence and gore. Also the font is shattered which could allude to more violence and disruption perhaps making the audience question if humanity can overcome the zombies, making them want to watch more.
To build on my point Conrad uses the title sequence to introduce the setting to the audience. He does this in many ways firstly in the pre clip of the sequence being an American flag. He builds on this by dressing one of the zombies in a orange jumpsuit, the main symbol of American prisons as they are the only country to dress their convicted criminals in this attire. Throughout the title sequence Conrad also uses bright eccentric lighting, which is interesting as you would associate a zombie apocalypse to be set in dark scenery or perhaps at night. This drops a small hint to the audience that this film will also carry the genre of comedy as the bright lighting defeats the stereotype indicating the film is going to follow the same suit. This is then shown in the clip of a nude female zombie chasing a large overweight male human. The slow motion which Conrad uses exemplifies the humour as the mans flab and lady zombie’s breasts are moving in slow motion. This technique used by Conrad emphasises the fact that this film is more of a comedy rather than a horror. Irony has been used also to provoke humor, as zombies are attacking a man wearing a ‘the end is near’ sign. This also suggests that the film will have a humorous element and isn’t your typical zombie horror film. In the background of this two people can be seen fleeing from the scene, which could foreshadow that a theme in this move is going to be betrayal as they are not even attempting to help the man, it also shows the loss of hope and desperation to survive.
To end the sequence the title sequence puts you in the perspective of being behind a panel of glass, which gets shattered, which has a non-diegetic cartoon type shattering attached to it. This is important as it symbolises safety, which could suggest that this could be a something, which the character could be seeking through the film and that’s the goal that the film drives towards.