Thursday, 26 March 2015

Evaluation Part 8 - What Do You Feel You Have Learnt In The Progression From It To Your Full Product?

Overall, looking back on my preliminary task I feel the most successful thing was filming our production. This is because it only took us 4 times to shoot and in this we shot everything we used. Jade thought of some really good camera shots such as the Go Pro shot with the kidnapping and the bat dragging shot. This really gave us something different to offer to the audience in terms of cinematography. In addition to this the effects used in my editing really aided us in giving us an eerie, distorted feel to our title sequence. By using 'Bad TV' it really explained to the audience that the anarchists were interfering with the news broadcasts and taking over.

 However, the most least successful thing was the lack of footage we actually had compared to other people in our class as our title sequence was only 1:30, as this was the first time me and jade had ever filmed for something like this for we believe it was just a miss judgement of timing of our storyboards and when we found out it was too late to bring in anymore shots. If our planning and research into title sequence making would have been more thought through perhaps we would have known sooner that we was a few shoots short in terms of making up the time.

Evalaution Part 7 - What Have You Learnt About Technologies From The Process

Editing with Final Cut Pro was the biggest new technology I learnt while producing my media product because prior to this i has no previsous experiance of using Final Cut Pro. I learnt how to add effects such as 'Bad TV' to all our clips by pasting filter therefore all shots had the exact same filter added to it. This was a really good easy skill I learnt as it meant that I could apply the filter to fit all shots that I wanted to meaning that my sequence would look professional.

In addition to this although Jade did the majority of the cinematography, I learnt how to use a DSL camera properly with a tripod and how to get different camera angles from it. This was important as it meant that our title sequence would have a a variety of different camera angles. For example for the CCTV office shot we put the tripod to the full extension and placed it on top of table. By doing this it allowed us to get a CCTV corner camera shot.

Also in production we decided to use a GoPro for the kidnapping shot. This was key as it allowed us to try out a new technologies as it was my first experience with a GoPro camrea. We decided to use this as it puts the audience in the perspective of the politician who gets kidnapped. This gave the effect of a real abduction as the pillow case covers up the camera in a quick succession which aligned with our soundtrack and speed of editing.

Evaluation Part 6 - How did you attract and address your target audience?

Monday, 23 March 2015

Evaluation Part 4 - In What Ways Does Your Media Product Use, Develop Or Challenge Forms And Conventions Of Real Media Products?

Our media product has developed the codes and conventions of the genre Action Thriller we decided to base our film around. The typography, soundtrack, costumes and effects we used creates an eery horror type theme so the audience can feee excited as well as scared. Our title sequence creates these emotions the way other suspense thrillers would do and have done. Our case studies such as Dawn of the Dead and Purge also did the same thing to engage their audience.

The jump cuts with the TV static sound we used in and out of the news broadcast shots creates a distorted in and our quick shots which will make the audience jump. This technique is one of the key conventions of Action Thrillers especially in the title sequence 'Dawn of The Dead'. In this title sequence they use the typography and the sound of the blood moving followed by a zombie screech  create this quick jumpy cut effect. Similar to ours it draws the audience and builds up excitement which is the main aim of a title sequence in this genre. The constant use of this through out the title sequence emphasises the conventions of this particular genre.


The sound track we used however is very different to other action thrillers title sequences. Dawn of the dead takes on an american country song which defeats the conventions of an Action Thiller completely. Our music however, is an high tempo electric track which helps us establish excitement and tension just like we did with the jump cuts. By doing this it also helped develop our narrative as the fluctuating melodies fit our different shot types perfectly. For instance at the beginning its loud and strong guitar riffs link in with the build up as present the setting of London. Then towards the end  the tune goes distorted and low just as the hostage scenes come in with the 'Bad TV' glitches which aids in our theme of distortion as well as establishing the narrative to the audience. The reoccurring a catchy theme tunes in action thrillers shows their importance of aiding the sequence to introduce the narrative and theme. 

Furthermore we learnt that both case studies 'Purge: Anarhcy' and 'Dawn of the Dead' added in live footage of violent conduct and public violence. When analysing both title seuqnces I found that by doing this it allowed the audience to understand the full scale of the problem. As this was the case I thought that i would need to follow suit in order to distinguish my narrative and the scale of the riots. I took two clips from a BBC news report back in 2010 when the London Riots occurred. However, i noticed that in 'Dawn of the Dead' they added a effect with scale lines and distortion to lower the quality. I added 'Bad TV' In both clips i used to help establish that it was filmed via CCTV or a mobile phone, which would have a more effect on the audience instead of a tripod based digital camera.

Dawn of the Dead:

My Title Sequence (Anarchy):

Wednesday, 18 March 2015

Evaluation Part 2 - Who Would Be The Target Audience And Why?

Evaluation Part 1 - Brief

The brief I was working towards was to create a title sequence for a film of our own creation. Me and Jade, my partner, discussed and planned different genres we could potentially go into. After we come up with a exciting and experimental idea of an Action Thriller which holds a violent political protest. As a pair we researched into many title sequence designers within different genres and explore the techniques they used to pin point their particular genre, weather that be horror, thriller or action. I proposed the idea of having a social revolution against parliament in London and creating our protagonist as the leader of the violent group which we could form our narrative around to Jade and she agreed with me that it was a good idea. As our sub-genres branch into Horror and Action we decided to keep it short winded by calling it 'Anarchy' which is self explanatory. The title sequence introduces the violence and reasons behind the revolution creating the narrative of the film using the title sequence.  Violent action films are the most popular genre in the UK so by creating a title sequence based on that we are providing the audience with what they want but with more of a political message, something which i think could help attract a different kind of audiences who are involved in the world of politics. Within some of the images and shots there are connotations of violent rebellion, we have done this by costumes, props and setting. We aimed at trying to create a revolution against parliament in todays modern democracy like in films such as V For Vendetta and Les Miserables.

Thursday, 12 March 2015

London Riot Shots

In our title sequence we used two short clips from a BBC news broadcast of real footage from the London Riots in 2010. We feel the footage linked in well with our title sequence as we was struggling to really establish the real extent of the violence through our own footage and by using these two clips it gave our title sequence a real insight to the anarchy which was happening in London in our film. 

When we got feedback from our rough cut a classmate suggested that we used too much real footage as they believed some of our own footage to be from the BBC clip. To make it clear we only used two clips from the broadcast. 

Here are the two parts we used: